Introduction In today’s competitive corporate environment, reputation and trust play a critical role in sustaining business growth. Companies undergoing divestitures face not only operational challenges but also reputational risks if transactions are mismanaged or perceived as lacking transparency. Integrity-led divestiture practices prioritiz

In today’s highly competitive business environment, Saudi Arabia’s small and medium-sized enterprises (SMEs) are under mounting pressure to make informed decisions backed by reliable data. Market studies are no longer a luxury—they are a necessity for survival and growth. From understanding consumer preferences to evaluating competitor strate